A Campaign with World Vision Youth

Problem: Hunger is an issue that impacts all of our communities. Yet, we often overlook the actions we can take in our local community to eradicate hunger globally.

Our Goal: Use a month-long campaign to highlight the work World Vision is doing, while bringing awareness about how nutrition and food security. We wanted to give people solid information in way that was easy to process.
How we went about it: We collected research, blogs, and videos from all of World Vision’s programs to see what were the key factors contributing to hunger and figured out how to talk about those.
What we did: relaunched the HungerFree campaign that focused on education and mobilization of youth around hunger.

I created a series of infographics that explained each week’s focus (Overview of hunger, Nutrition, and Accessibility & Affordability).
We also had daily facts we posted to Facebook and Twitter to draw our audience to the more in-depth blogs.