This co-op piece is an annual review document exemplifying the way evo has fulfilled it’s co-op agreements with brands and giving an open view of how evo is doing as a retailer.
Problem: The leadership at evo wanted a good (and good-looking) way to show brands the unique experience evo offers as a retailer.
Our Goal: Design a booklet that contained all the details that heleds hit home the co-op agreements while make others want to get on board with what evo was doing.
How we went about it: Our Art Director decided the direction of the booklet and worked with the Marketing Manager to gather copy and decide the general order of things.
What we did: I took the ordered information and gathered the appropriate assets while designing and executing the overall layout (minus the cover). Where data visualization was heavy I developed infographics to make the information more digestible.