Lettering and layout solutions I have created for various evo campaigns.
Each campaign starts with a creative brief – highlighting the goals and vision for the creative.
Our design team then interprets the creative brief according to our evo style (which is often adding a hand-done touch to each piece).
Each campaign can consist of a homepage hero, landing page images, other site creative, social and blog images as well as email design and possible store signage. We think holistically as we design, knowing each design will live across multiple touchpoints.